Sampada Dahal
Namskar, I am a woman entrepreneur, artist, brand strategist, and storyteller from Nepal known for building purpose-driven ventures rooted in sustainability, slow fashion, conscious clothing and intentional design. With over a decade of experience across education, media and marketing, I try blending creativity with strategy to create prominent impact. Through my digital presence as @sampadadahalofficial, I have started connecting with a growing community drawn to authenticity, ambition, and meaningful expression inspiring others to build with clarity, courage, and purpose. I founded my first venture Sasu Buhari Company on 8th August 2024 and this is the story behind its beginning.
The Beginning
To take you back to the very beginning, we have to return to 2018.
I fell ill upon returning to Nepal from the U.S.A. during my summer break. Within two weeks, my body changed dramatically. I gained weight from 65 to 99 kilograms, so rapidly that I became bedridden unable to physically or emotionally adapt to the speed of the transformation. Along with medical challenges and relentless body shaming, there was one daily struggle that deeply unsettled me: I could not find clothing that offered quality, style, and comfort — all at once.
There were brands that catered to “plus-size” women, but the stylish pieces would chafe my skin even wear off after couple of uses. The comfortable ones lacked structure and made me feel invisible. And often, the quality did not justify the price. That phase forced me to question something fundamental:
Why should anyone have to choose between comfort, style, and quality?
Why couldn’t these three exist all together in a single garment?
I knew then if I was going to pay for a brand, I wanted to pay for the whole experience. Not pieces of it. That question stayed with me long after my body healed.
The Turning Point
In 2021, right before my marriage, I met my mother-in-law, a distinguished anesthesiologist, a global traveler, and unapologetically a lover of brands. She is strong, elegant, disciplined, well-read, and deeply inspiring. More than that, she is a powerful woman and a professional doctor. Witnessing her carry herself, in rooms, across countries, within her profession, awakened something in me. She embodied grace without apology. One day, a thought became a decision: "I will build a global brand. And I will dedicate it to her." But not just as a tribute, as a vision. A brand that would represent Nepal internationally. A brand that would close the gap I experienced in 2018. A brand that would stand for comfortable, stylish, high-quality clothing without compromise. That was the moment everything changed.
The Meaning Behind “Sasu Buhari”
There are two reasons behind this name.
The first is very personal. But before diving into that, “Sasu” means mother-in-law and “Buhari” means daughter-in-law. In our society, this relationship is often stereotyped, portrayed as strained, competitive, distant. But my experience showed me something else. It can be a wonderful partnership. It can be mutual respect. It can be two women loving the same man unconditionally, in different ways.
Naming the brand “Sasu Buhari” was my way of honoring that bond with my Sasu and breaking this typical narrative.
The second reason is my bigger vision. I do not only want to build a clothing brand. I want to build a space.
A space for every Sasu and every Buhari in Nepal, and one day globally. A space for women to feel supported, employed, protected, and empowered. A space where single women find strength and security. Where single mothers can secure a future for their children. Where women receive medical support, explore their passions, and build businesses of their own.
I want to break barriers not just in fashion, but in society.
SBC Philosophy
Not a regular clothing brand. Building something that will outlive trends.
Quality, Style & Comfort
Luxury should never come in fragments.When you invest in a luxury piece, you deserve the complete experience: premium quality, thoughtful design, and uncompromised comfort. Clothing should not harm your body or your values
Slow & Conscious Fashion
We do not chase trends. We create timeless designs. We want you to buy less but buy better. Durable pieces that remain with you for years. Fabrics that are breathable, healthy, and hypoallergenic for your skin.
Sustainable Packaging
We actively minimize plastic use. When included, it is reused repeatedly rather than discarded. We are open to collaborating with sustainable innovators who can help us reduce environmental impact further. Responsibility is not optional for us.
Community vs Competition
Every stitch has purpose. Every collection carries meaning. We are not here to compete. We are here to build community. To create impact. With that promise, we contribute 10% back to the community, a small beginning toward a larger vision.
This Brand Is Definitely For You
We invite you to invest in pieces crafted from healthy, skin-friendly fabrics, designed with comfort at their core and styled to remain timeless beyond fleeting trends.
When you choose SBC, you are not simply paying for a garment, you are investing in intentional design, superior craftsmanship, durability, and a feeling that lasts far beyond the first wear.
We want you to build confidence through clothing that feels as natural as your own skin, because true luxury is comfort that empowers.
Every piece is made to elevate your lifestyle, to help you look poised, feel exceptional, and cherish your everyday moments. The price reflects the value: quality materials, conscious production, thoughtful detailing, and longevity you can rely on.
This is not fast fashion. This is investment dressing, designed to serve you beautifully, for years.
